Take Me To The Nines!

Take Me To The Nines!

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Image source: The Nines “The Nines is a rooftop restaurant and cocktail lounge that refuses to compromise where it counts. Hosted in a ninth-floor penthouse with 270-degree views, The Nines offers a rare perspective of upper Sea Point, magnified by floor-to-ceiling glass with vistas of the blue Atlantic.” I believe The Nines is on a path to grow even more, and I think using endorsements could really boost that growth. Endorsements bring in respected people who can make their brand…

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Crafting Excellence: Exploring Diageo’s Diverse Brand Portfolio and Stellar Reputation

Crafting Excellence: Exploring Diageo’s Diverse Brand Portfolio and Stellar Reputation

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Through my employment in the spirits trade, I am closely involved with the brand that is the subject of this blog. A typical liquor store has a wide variety of alcoholic items, and I was curious about how these businesses could survive, compete, and turn a profit in such a crowded market. This piqued my curiosity in the liquor sector. Typically, what you discover is that some of these brands are owned entirely or in part by larger companies. Established…

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Integrated Marketing and Brand Orientation of “Ye”

Integrated Marketing and Brand Orientation of “Ye”

Kanye West, aka “Ye,” stands out in pop culture as a tastemaker, shaping fashion, music, and worldviews simultaneously. Duncan and Moriarty (1998) state that “everything sends a message”, and that all messages sent by the brand must be strategically consistent and should focus on other stakeholders, even beyond the consumer (Klopper & North, 2011:186) Image source: The Guardian In analyzing the four elements shaping the brand “Ye,” it’s crucial to recognize its positioning: creativity, innovation, and disruption in music, fashion,…

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A Touch from Discovery.

A Touch from Discovery.

Image source: discovery-logo | Web-lingo A Touch From Discovery Discovery, a South African financial services firm, operates across diverse sectors including healthcare, life and short-term insurance, long-term savings, banking, and wellness markets. My knowledge of Discovery ensure at an insurance brokerage. I was pleasantly surprised by the positive perception our staff held of Discovery Insurance. This goodwill was reinforced by Discovery’s practice of rewarding top-performing sales consultants with gifts and sponsoring company-wide events. Image source: Supplied The brokerage industry generates…

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A taste of France

A taste of France

A TASTE OF FRANCE Image credit: icetropez South Africa Introduction The following brand used the model of Aaker (1996) to build their brand and the below brand is a brand that is very unique in South Africa. It’s a brand that competes in a very competitive market, a market that sees the introduction of plenty of new players in the space, hoping to compete for a Rand that is diminishing in value. Imagine walking into a liquor store and looking…

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The visual and verbal language of a brand’s identity.

The visual and verbal language of a brand’s identity.

Decoding Johnny Walker Image source: Uproxx.com Johnnie Walker, known for its excellence and sophistication in the world of whisky, utilizes a fusion of visual and verbal communication to curate a compelling story that captivates consumers globally. As part of its strategy, Johnnie Walker aims to introduce whiskies that redefine standards. Here, get into into some key aspects of their brand identity. Verbal Language: The below are the ways in which Johnnie Walker communicated, verbally, what they believe in and the…

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