The visual and verbal language of a brand’s identity.
Decoding Johnny Walker Image source: Uproxx.com Johnnie Walker, known for its excellence and sophistication in the world of whisky, utilizes a fusion of visual and verbal communication to curate a compelling story that captivates consumers globally. As part of its strategy, Johnnie Walker aims to introduce whiskies that redefine standards. Here, get into into some key aspects of their brand identity. Verbal Language: The below are the ways in which Johnnie Walker communicated, verbally, what they believe in and the…